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In the last ten or more years, web design has become one of the most frequent design professions and skills in the world. It’s nearly impossible to be hired as a new graphic designer these days without having some sort of background in web design. Dare I say, the world will one day reach the point in which print design is being affected more by web design than the other way around.

Web design company strategies are turning standard print design on its head. This post discusses some of the most influential ways that web design is changing the graphic design market. After reading through, please let us know what you think by sharing your thoughts in the comments. Movement and Interaction 20 years ago or more, the most connections with an marketingor printed material that the user would have is to read or, at most, fill out a form to mail in. Now, designers have to believe about not only aesthetics but also user expertise. In fact, UX (user experience) has become a science and has opened up a whole new career pathway. UPDATE: Now with the addition of the iPad and other tablet devices, designers have to consider interaction with a mouse versus fingertips.

Do you think the iPad will change the way you design? Vocabulary/Name changes Website design company: Seasoned graphic designers were trained with terms like leading and kerning. With the addition of web design to our skill set, we now identify the same concepts with various names in the CSS: line-height and letter-spacing.

They mean the same thing, but we must be able to speak the language from both guidelines. I believe Web development company the distinction will one day be erased and graphic design will inherit terms like line-height and letter-spacing. What other soon-to-be-outdated terms can you add? Font constraints While this is getting better, there are still a limited number of fonts available for web designers. Tools like sIFR are making this problem more tolerable, but, generally speaking, typography is much more limited when working on the web than when working in print design. Web template designs In years past, a printed magazine used to have a unique layout on each page.

Now, when designing for the web, we use the same layout on most of our pages. We have even created technologies like PHP which make it extremely easy to create a template web site or blog design. Quality concerns In the world of print out design, an inch is an inch. While some would argue that on the internet, a pixel is a pixel but the problem comes when screen solutions change. Web designers have to regularly deal with changes in technology.

It’s not enough to design a web site any more–you now have to consider what the site will look like on large, high resolution screens, medium-size laptops, cell-phone screens, and more.When publishing, you can go to the printer’s and assure your design turns out just like you had intended. When designing for the web, you cannot be present every time a visitor opens your web page.

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In order for a business to thrive and maximize its online presence, it’s usually necessary to have a website that is professional in appearance and optimised for search engines. Consequently, it’s best to leave the design process to an agency that specializes in web design and understands how search engines work. With that being said, let’s discuss the primary benefits of hiring an agency for your web design needs.

Perhaps the biggest advantage of hiring a professional is the aesthetic quality that he can bring to your website. For example, his expertise will allow him to go beyond regular themes or templates and create a completely unique andcustomized design for your website. You could have him add extra features like customer log in areas with special offers and value added services. You could also have him add special pages for the products or services that yourbusiness offers. Besides this, a professional can tweak your website’s design and make adjustments to accommodate the specific needs of your customers.

He will also be able to implement intuitive navigation which should make it easy for visitors to locate the information they are looking for. Since making a good first impression on visitors is critical, a professional should be able to minimize your bounce rate and increase the average length of time spent on your website. Consequently, both your conversion rate and sales volume should see an increase.

Another benefit is the search engine optimisation knowledge that a website design agency will have. For example, a professional will be able to select targeted keywords with heavy search traffic and low competition. He will also understand concepts like proper keyword density, tagging and effective backlinking. When done correctly, this should result in a higher ranking within search engines and inevitably an increase in organic traffic. For this reason, hiring an agency often pays for itself over time.

Along with this, your business should be able to build more authority and credibility by having your website professionally designed. By creating an eye appealing design and having content that ranks well in search engines, your business should stand out from competitors,help attract potential customers and build long term relationships with existing customers. This is especially important for businesses in saturated markets with many competitors vying for sales. In the long run, this should help raise brand awareness for your business and distinguish your products or services from other competitors.

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