Archive for April, 2012

April 30th, 2012 SEO 1 Comment »

How to Hard-Wire Your Site to Google

Until Bing turns into David and slays Goliath, the only search engine game in town is Google. While the other search engines can’t be ignored or forgotten, when it comes to online search, Google will deliver the majority of your quality organic traffic. For webmasters and especially for online marketers, having your website virtually hard-wired to Google is a marketing Must-Do.

We are strictly talking about white hat stuff here, if you’re seeking the opposite color, look elsewhere. As a full-time search engine marketer, I have learned a few things over the 10 years or so I have been working on the web. One of the most significant factors running constantly in the background has been Google. And the underlying fact that the more I intertwined my sites and content with Google, the more success I would achieve. There seemed to be a direct correlation between the two, making it a little more than ironic that the original name for Google was BackRub.

But this is not exactly rocket science territory here, Google is the biggest entity on the web, especially if you go the free organic traffic route. There are tons of ways to market online which don’t involve Google at all, but for the purposes of this piece, I will be discussing ways any webmaster or marketer can better connect their site and content with Google. Plus, if it’s not already obvious, also give you some reasons why this is a smart marketing strategy on your part.

The first technique you must perfect is how to get your new content into Google’s Index within minutes, if not seconds. These days with social media sites this can be easily achieved. It may be as fast as your latest Tweet or Google Buzz. Google News is another easy way to instantly get your content into Google. Press releases are another immediate way to connect your content with Google. So too is something as simple as making a video and posting it on YouTube which is Google Owned. (Note – Google has recently revamped the YouTube system and provided many ways webmasters can view the linking data and stats; great source of information for webmasters and marketers.)

Actually Google will index any new site or content fairly quickly these days so you don’t have to worry about it. One method I like best is using a free blog from Blogger/Blogspot (which is also Google owned) and placing links here to be indexed within minutes. To keep track of what content Google is indexing, I usually set up Google Alerts for all my main sites and my main keywords. Whenever a page is indexed in Google related to my sites or keywords, Google sends me an email. Many savvy webmasters use these alerts to find and build link partners since these indexed pages will be thematically related to yours. Using Google Alerts will make it seem like you’re totally welded to Google and Google’s indexing system, every second of the day.

Needless to say, keywords rule the web and Google. You must attach your content to keywords people are using to find stuff on the web and build top 10 rankings for those keywords in the search engines, especially Google. Now if you’re new at this, Google gives you some valuable keyword tools you can use to see how many searches are made each month for a keyword phrase and also gives you some idea of the keyword competition you will be facing. I like using these tools here: google(dot)com/sktool and also labs(dot)google(dot)com/sets. Besides, you must start your Google courtship off on the right foundation.

Next, you must realize Google is not really a search engine but a business. The main goal of this business is to supply quality content to web users so that these users will use Google over and over again, allowing Google to attach ads and make a profit. The key to getting and keeping Google’s attention is fulfilling your part of this “quality equation” with superior content which surfers want and find helpful. Make this your religion and the SEO gods, including Google, will smile kindly upon your site.

Now like any religion there are some strict rules you have to follow. In a recent WebProNews video interview, Matt Cutts said Google has (200) signals it uses to rank content on the web. Most webmasters refer to these as ranking factors, but in truth, they are really signals that your site gives off… provide the wrong signals and it could spell lower rankings. So if you want to keep your site in Google’s good graces, you have to follow some simple SEO on-page rules, such as placing your main keyword in the Title, in the Heading, in the Body and in the URL. Make sure your site is easily navigated by your visitors and especially by the search engine spiders. Keep your linking structure simple, with no links more than three clicks away from your index or homepage. In my opinion, getting quality related one-way backlinks is the most important way to get top rankings in Google.

In recent years, Google has gone out of its way to help webmasters understand all these simple SEO basics. And as far as I am concerned, one resource every webmaster should be using is Google Webmaster Tools. This is a whole suite of tools and information webmasters can use in correlation with Google. Recently, in Webmaster Tools Google has made available Click-Thru data on its search engine results so that you can find out how many impressions you’re getting for a certain keyword and your click-thru or conversion rate. Some webmasters are questioning the accuracy of these numbers but it will give you some indication of how well your site and content is doing in Google.

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Perhaps, another just as valuable program is Google Analytics, where you’re really giving Google access to all your site’s information. You can use Analytics to measure different links/content on your site to see how well it preforms. More importantly you can use it to fine-tune your conversion rates in order to make more sales. I also use it to test-out different graphics, different salescopy, different site layouts… and so on. But a word of caution, don’t just use Analytics, as an online marketer you want many sources of information, so regularly study your own traffic logs and raw site data. Even with Google and probably especially with Google, you should always cross-reference any data with other sources on your site and on the web. Lets not get too carried away with this Google worship thing.

I use both Google AdSense and Google AdWords with most of my sites. While as an online marketer, I know I can get 10 times more from an affiliate link rather than monies from AdSense… but over the years I have found having both types of links on sites don’t significantly reduce sales. To explain further, I have tested my pages with and without AdSense, and it doesn’t affect my affiliate sales even though I know I am losing some sales to AdSense. But overall, using AdSense adds to the competitiveness of my pages, if someone is looking for the lowest price and finds it in a Google ad they come away happy and will probably visit my site again or sign-up to my newsletter. Besides, AdSense is a very quick way to monetize pages which I don’t have ready affiliate programs for on my sites. Plus, both AdSense and AdWords give you valuable feedback on your content’s performance.

There are several other Google programs which I use to further connect with Google such as Google Docs, Google Knol and iGoogle. One must-have program is Google Accounts, which basically connects me with all my different programs within Google. I have found managing all your Google programs is much easier from this one location. I also like using Google Profiles and Google Buzz to get my content quickly into Google and onto the web. As you have probably guessed already, Google does have a lot of programs which webmasters can use to improve their content’s performance. In the process, by using and intertwining your content with all of the Google programs highlighted here, you’re really connecting with Google en masse.

While many marketing experts will say it is foolhardy to marry all your content to just one search engine, but I have found over the years, hard-wiring your site to Google really makes your content readily accessible in the most dominant presence on the web. Doing so not only gives your content the attention it deserves, but it can also help further your own goals. Actively positioning your site and content firmly within Google’s many different facets can prove beneficial for any webmaster or online marketer. Just get that pre-nup agreement in writing first!

The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free: or try here Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.

April 30th, 2012 Articles No Comments »

Planning For American Success: Mitt Romney

Mitt Romney said, “President Obama’s strategy is a payphone strategy and we’re in a smartphone world.” “What he’s doing is taking quarters and stuffing them into a payphone, and he can’t figure out why it’s not working. It’s not connected anymore, Mr. President.”

Mitt Romney is trying to push hard in the opposite direction as President Obama. Mitt Romney came up with a policy that taxes on savings and investment must be kept low as well as with marginal income taxes. Additionally, he suggested that taxes in interest, dividends, and capital gains for middle income taxpayers would be eliminated.

Governor Romney states that he will pare back regulation, including eliminating “Obama Care.” His view is to have direct government agency to limit annual increases in regulatory costs to zero. Another regulation needs to be abolished to completely appreciate the impact of any proposed new regulation.

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In an effort to spur international commerce, Romney’s intent is to bring about the “Reagan Economic Zone,” a partnership among countries committed to free enterprise and free trade. When fully realized, this will function as an efficient tool to face other countries like China that free-rides on the international system but violates trade rules, this will also allow the local goods and services to be open for a bigger market.

This plan will allow the nation to make full use of its natural strengths such as great oil reserves, coal, and gas as well as great understanding in nuclear know-how. By modifying regulations, these resources can be used totally in safe locations as well as making sure that local safety and concerns are taken into account. If fully realized, the plan will create more jobs and lower the cost of fuel and energy which will then positively improve the economy.

His plan will introduce a rational system for worker retraining, instead of the existing 47 separate programs run by nine federal agencies.

Romney’s plan calls for an ironclad cap on expenditure. His plans include the amendment of balancing the national budget. Beginning on the year that Barrack Obama took office, government employees grew by 7% or about 142,500 while the private sector lost about 1.8 million employees. Therefore a rollback is necessary.

April 25th, 2012 Articles 1 Comment »

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Howard Zinn, an author, teacher and political activist whose leftist “A People’s History of the United States” became a million-selling alternative to mainstream texts and a favorite of such celebrities as Bruce Springsteen and Ben Affleck, died Wednesday. He was 87.Zinn died of a heart attack in Santa Monica, daughter Myla Kabat-Zinn said. The historian was a resident of Auburndale, Mass.Published in 1980 with little promotion and a first printing of 5,000, “A People’s History” was — fittingly — a people’s best-seller, attracting a wide audience through word-of-mouth and reaching 1 million sales in 2003.

Although Zinn was writing for a general readership, his book was taught in high schools and colleges throughout the country, and numerous companion editions were published, including “Voices of a People’s History,” a volume for young people and a graphic novelAt a time when few politicians dared even call themselves liberal, “A People’s History” told an openly left-wing story. Zinn charged Christopher Columbus and other explorers with genocide, picked apart presidents from Andrew Jackson to Franklin D. Roosevelt and celebrated workers, feminists and war resisters.Even liberal historians were uneasy with Zinn. Arthur M. Schlesinger Jr. once said: “I know he regards me as a dangerous reactionary. And I don’t take him very seriously. He’s a polemicist, not a historian.”In a 1998 interview with the Associated Press,

Zinn acknowledged he was not trying to write an objective history, or a complete one. He called his book a response to traditional works, the first chapter — not the last — of a new kind of history.”There’s no such thing as a whole story; every story is incomplete,” Zinn said. “My idea was the orthodox viewpoint has already been done a thousand times.””A People’s History” had some famous admirers, including Matt Damon and Affleck. The two grew up near Zinn, were family friends and gave the book a plug in their Academy Award-winning screenplay for “Good Will Hunting.” When Affleck nearly married Jennifer Lopez, Zinn was on the guest list.Oliver Stone was a fan,as well as Springsteen, whose bleak “Nebraska” album was inspired in part by “A People’s History.” The book was the basis of a 2007 documentary, “Profit Motive and the Whispering Wind,” and even showed up on “The Sopranos,” in the hand of Tony’s son, A.J.Zinn himself was an impressive-looking man, tall and rugged with wavy hair. An experienced public speaker, he was modest and engaging in person, more interested in persuasion than in confrontation.Born in New York in 1922, Zinn was the son of Jewish immigrants who as a child lived in a rundown area in Brooklyn and responded strongly to the novels of Charles Dickens.

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At age 17, urged on by some young Communists in his neighborhood, he attended a political rally in Times Square.”Suddenly, I heard the sirens sound, and I looked around and saw the policemen on horses galloping into the crowd and beating people. I couldn’t believe that,” he told the AP.”And then I was hit. I turned around and I was knocked unconscious. I woke up sometime later in a doorway, with Times Square quiet again, eerie, dreamlike, as if nothing had transpired. I was ferociously indignant. … It was a very shocking lesson for me.”War continued his education. Eager to help wipe out the Nazis, Zinn joined the Army Air Corps in 1943 and even persuaded the local draft board to let him mail his own induction notice. He flew missions throughout Europe, receiving an Air Medal, but he found himself questioning what it all meant. Back home, he gathered his medals and papers, put them in a folder and wrote on top: “Never again.

April 24th, 2012 Articles No Comments »

Writing Essays In The First Person

Are you aware that there are also some pieces of writings where the author uses a person as his or her subject in their content? This type of a writing procedure is usually done in a narrative essay writing where the author uses “I” rather than creating an imaginary character for his or her piece.

Although, we usually read some a lot of books and a lot of writings where the author did not use a first person in their content, we are already use of reading it rather than essays in the first person. However, that kind of writing is also acceptable in our human world and if time permits, you might be assigned to write essays in the first person.

So, how will you start writing essay then? If you have some difficulties for writing it, then here are some solutions for you to apply in your writing experience. You need to focus mainly about this kind of writing since the author is now the main character of the content.

Most people, especially those largely inexperienced in writing, prefer to write essays in the first person. How do you know when you’re doing this? Take a glance at a few of these essays you’ve turned and check how much you’ve used “I” within its pages. If you see yourself writing frequently in that manner, you may want to read through what we have to say about it below

If your class professor has no issue with students writing in the first person, then by all means do so. However, it isn’t unusual for most school instructors (especially in college) to prefer seeing your essays in another voice instead. Know your professor and get a good idea of how he responds to essays written in this manner and adjust accordingly (i.e.change your writing style if you’ll get a bad grade for it).

Some essays are actually better written speaking from the first person. A film review, for instance, is a take on your personal opinion about a movie, which makes referring to yourself in the text a sensible idea. On a historical essay, on the other hand, it may just end up looking awkward, since the focus of your essay is on factual research.

If you’re unsure about whether a first-person style is good for your essay, try consulting the advice, style or templates section of your all-in-one writing software. Many of them count essay writing among the most important uses of such technology and frequently come with resources you can use towards it. If you can’t find a conclusive answer there, either, just remove it. The rule of “I” is that, if you’re in doubt about its usefulness, just take it out and play it safe.

Whether you are assigned to write essays in the first person or you voluntarily write it for your own freedom in writing, I bet you already know the basic information that guides you to successfully finish your writings with less efforts are being made.
Good luck writing!


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