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To create your customer banner ads you can use JPG/GIF/PNG formats (both static and animated), or flash. As the non flashy banner ads are easy to upload and do not need much technical knowledge to be created so it has become so popular in use. Banner advertising requires quite a bit of strategic planning as it is no longer the simple task of putting up banners here and there. Business that produces high quality banner ads and also understands human psychology is the most popular.

You can use custom banner ads to advertise anything from your SaaS (Software as a Service) business, to your hobby gaming site - it’s really up to you. At the moment, click-through rates on traditional banner ads are dwindling because a lack of creativity, increase in banner blindness but with a well-thought out and executed ad campaign, you can really get some shining results.

The standards and sizes of custom banners together with their dimensions and other features have been fixed by Internet Advertising Bureau or IAB. The Internet Advertising Bureau or IAB has set up some definite standards and dimensions for custom ad banners. As large banner ads take too much time to load therefore ensure that your banner size is small. With broadband speeds ever-increasing, this problem seems to be slowly dwindling away however.

It’s important you keep your custom banner ads consistent with the landing page the visitor will arrive at once clicking the banner ad. Take care of the color, size and font. Besides the above you should also have an effective marketing message to promote your business.

For a really well executed banner ad campaign, you’ll need a bunch of things. Firstly a wide variety of custom banner ads should be available with you. This means both varying dimensions (in accordance with the standard sizes given by the IAB) and marketing messages. By using A/B testing on a small sample you can verify which of the customer banner ads have higher CTR. Unless and until you have used tracking methods to verify that the destination sites are giving you the best ROI, do not take up any banner ad campaign.

Although a tricky job but if done with precision then will give good results. Tweaking is the secret to any banner ad campaign. You will get the highest converting combinations if you constantly tweak your customer banner ads, ad placements and landing pages. Finally you have to scale up your efforts. The beauty with buying out ad spots is that you can scale your results as much as you like, it just depends on how much you’re willing to invest.If you have a positive ROI, it then becomes super easy to scale up your banner ad marketing efforts.

Find more info on Custom Banner Ads and Custom Banner Design.