How To Avoid Ebay Auction Failures
Many very first time sellers have one thing in common -
they fail. Many of them fail time and time again,
never understanding what is going wrong. They are doing
hours of research searching for the perfect item to market,
obtain the auction setup, and wait for the bidding to
begin. Hours go by and no bids are placed. Days go
by, there are still no bids - or you will find really low
bids. Finally the auction ends, and it turns out to be
an overall total failure. Considering the huge number of sellers
that run eBay auctions, there are specific things you
must do, and particular considerations to not do if you
should be successful.
Many reasons exist why auctions fail. The most
common reason would be that the item is not in high
demand. This issue can be avoided by doing the
necessary research to find out which items sell
well, and which items should be avoided. This
research takes a great deal of time - however in the end,
you will discover that it is time wisely spent.
One more reason for eBay failure is pricing. Regardless of
what your reserve prices are, your opening bid price
should never be more than $50 approximately. This is the way you
will attract potential bidders for your auction. If you
set that opening bid too high, many people won’t
even follow the link to read the description for the
item. Another pricing issue is lack of research.
Before you decide to set your reserve price, you must
determine what the item is really worth, and the price
similar items have sold for in past eBay auctions.
Poorly written descriptions are another cause of
failed auctions. Poor grammar and misspelled words
drive people away. Failing to post a picture from the
item will also keep people from visiting your auction
page. Make sure that your description is well crafted.
This is essentially your ‘sales copy.’
Shipping prices scare people away from auctions if
they are too high. Discover the lowest shipping prices
that you can find, and consider spending money on the
shipping yourself whether it won’t cut into your profits too
much. Don’t charge handling fees.
Offer great ‘customer service’ for all of your auctions,
and get your buyers to provide you with feedback. If the
items which you sell are exactly what you said they
would be, and you offer great customer service, you
can expect wonderful feedback - which
feedback can help a great deal inside your future auctions.
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