Drop Cards - A Preferred Offline Attraction Marketing Strategy
Drop cards are by far one of my favorite offline attraction marketing strategies. If you would like to use attraction marketing techniques outside of the internet realm and do not have a large advertising budget, then you will love drop cards.
Drop cards can be applied anywhere that you can set a piece of paper. The greatest thing about drop cards is that you are just using attraction marketing where ever you go and don’t have to bother with speaking to anyone who is not fully interested in what you are providing.
Drop cards are a folded up piece of paper that resemble money when on the ground or dropped anywhere. Just for a second, envision if you were wandering in the airport and saw some money folded in half and laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer interest to discover if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.
You can use any catchy phrases that you would like such as “Best Home Based Business… Period” along with a website for them to visit. There are tons of different methods to use drop cards and I have my favorites. Here are some fascinating ways you can make use of drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been adopting these drop cards for years and sponsors 1-2 new reps per week.
Below is a list of different ways to utilize drop cards
#1 Gas Stations - This is my favorite since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I have payed and start to fill up my car, I take out a drop card and stick it in the credit card slot. Then I ensue to go to each pump and put one in each credit card slot. Now think about this for a minute . How many people do you know who really goes inside to pay for their gas? Not too many. Because they’re paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They could put it in their pocket and look at it later, or they can just drop it on the ground. If they drop it, it will still be collected up by somebody else.
#2 Bookstore and Libraries - This is a great place to especially target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First, head over to the magazine section and put drop cards in each magazine that an entrepreneur may go over such as “Success Magazine”. Then you can walk over to the book sections and put drop cards in any kind of book you can imagine of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.
#3 Grocery Stores - Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are seeking through these are going to be increasing their bills.
#4 Waiting Rooms - Whether you’re waiting for a hair cut or an appointment with the doc, there are magazines galore to study through whilst you wait. You can grab a bunch of magazines and pretend you can’t find anything good to read. Instead, your putting drop cards in each one.
#5 Restaurants - This is another one of those great opportunities I learned from the master himself Cedrick Harris. Once you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a couple separate ways depending on what you’re comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can really say directly to them, “Would you be interested in a side project if it didn’t interfere with your current job?” Of course they’ll say yes. Then you say, “Okay I will leave something special here for you to take a look at and see if it’s a fit.”
#6 Newspaper Stands - You can go to a newspaper stand to get hold of your newspaper. After you pull one out, keep it open and stuff drops cards in each one of them. You just did some highly cost-effective advertising.
#7 In Airports and Planes - Whenever you are going to fly somewhere you can utilize drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so nobody sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. Individuals look through these all the time with the goal of finding something new they did not even know existed.
Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get imaginative and just have fun with it. The greatest thing is that you can simply blend it into your daily routines without much extra time spent.
Now there are several different kinds of drop cards that are available. There are ones that somewhat look like the real thing and then there are the ones that certainly look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the difference, right down to the kind of paper.
So if you do not have a place to purchase drop cards, I recommend getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing. He has a really great deal going right now at The Drop Card King.